Migros x illycaffè

Migros and illycaffè, the world's leading provider of high-quality, sustainable coffee, have joined forces to expand the CoffeeB range with Coffee Balls. This partnership combines CoffeeB's innovative, environmentally friendly technology with illycaffè's long-standing Italian coffee heritage. The result is two unique espresso roasts: CoffeeB Intenso Espresso and Classico Espresso, both made exclusively from 100% Arabica coffee beans. CoffeeB, the innovative capsule system without a capsule, brings together previously incompatible aspects of coffee: a full-bodied taste experience, convenience and sustainability. This is made possible by the fully compostable Coffee Ball made from freshly roasted coffee and a new, patented brewing technology. Together with the renowned Italian brand illycaffè, Migros has now brought authentic Italian taste and decades of coffee expertise to the CoffeeB world. This collaboration has produced two unique espresso roasts: CoffeeB Intenso Espresso and Classico Espresso, both made from 100% Arabica coffee beans.

Matthias Wunderlin, Head of Migros Industrie, welcomes the collaboration: “Our partnership with illycaffè lets us integrate long-standing Italian coffee heritage and expertise into our still-young brand and expand our range of fine aromas.” Cristina Scocchia, CEO of illycaffè, emphasises the cooperation's importance for the coffee industry's future: “A passion for innovation, technology and quality runs throughout illycaffè's history and fits perfectly with CoffeeB's values. Sustainability is very important to us, both in coffee growing and in the final product. We welcome this partnership, which supports our promise of sustainability and quality in everything we pursue as a brand.”

From the careful selection of coffee beans to the prepared cup, illycaffè stands worldwide for the outstanding quality and distinctive taste of its coffee, made exclusively from the finest Arabica coffee beans. Working with CoffeeB's innovative and sustainable technology marks another step towards sustainable change in the coffee market..

CoffeeB Intenso Espresso

• illy espresso roast made from 100 % Arabica coffee beans
• Intensity: 7/9
• Aromas: chocolate and dried fruit
• Character: rich and full-bodied

CoffeeB Classico Espresso

• illy espresso roast made from 100 % Arabica coffee beans
• Intensity: 5/9
• Aromas: caramel, orange blossom and jasmine
• Character: elegant and velvety

The new CoffeeB Intenso Espresso and Classico Espresso varieties are available from 8 April 2024 for CHF 4.95 in all Migros branches and on migros.ch.